GameStop Arcade - Italy GameStop Arcade - Spain Activity Area - GameStop Arcade powered by EA Sports: GameStop teamed up with EA SPORTS and tipped-off their NBA Europe Live 2007 partnership at NBA Madness 2007 on July 7 and 8. GameStop's activation was all about the game on and off the court for NBA Fans across Europe. Their activation included the GameStop Arcade presented by EA Sports and the GameStop "Power to the Players" Skills Challenge on Center court. GameStop Arcade Powered by EA Sports - Featured free game play on EA's NBA titles and mini tournaments for co-branded prizing GameStop's " Power to the Players" Skills Challenge - NBA Fans got their chance to show their skills on Center Court for the ultimate NBA Gamer prizing Center Court Results - GameStop "Power to the Players" Center Court Results: MALAGA: Saturday winner: Diego López (15 yo) Has been playing basketball for 9 years Knew about NBA Madness at school Favorite team: Lakers Sunday winner: Joel Carvajal Garcia (18 yo) Has been playing basketball for 12 years Knew about NBA Madness through a friend who participated to last edition Favorite team: Rockets ROME: Saturday winner: Carlo Saccone (12 yo) Have been playing basketball for 2 years He became aware of Madness because he was given a flyer Favourite team: LA Lakers Quote: "I really had a good day. What I liked is that there were a lot of activities and that everything was free!" Sunday winner: Mario delle Cave (14 yo) Have been playeing basketball for 5 years Knew about NBA Madness thanks to his coach who told his team the event was taking place in Rome Favourite team: Phoenix Suns Quote: "It was just great, I really had fun!" MUNICH: Saturday winner: Ben Ilitatu (15 yo) Have been playing basketball for 6 years He became aware of Madness because he saw a poster in the street Favourite team: Dallas Mavericks Quote: "I came at Madness to have fun with my friends, I did have fun and moreover I go back home with a console: it was a great day for me!" Sunday winner: Malo Valérien (14 yo) Have been playing basketball for 7 years He read it in the magazine "Basket" Favourite team: San Antonio Spurs Quote: "My day was great so far as I won a XBOX and headed to the 2nd round of the 3-on-3 tournament."

Munich: Saturday winner - Ben Ilitatu NBAE/Getting Images Munich: Sunday winner - Malo Valérien NBAE/Getting Images